No matter how successful you are, there are still going to be moments when overcoming self-doubt, uncertainty and imposter syndrome feels extremely difficult. That’s why episode 9 of the Breakthrough Business Babe Podcast is all about overcoming self-doubt and embracing what makes you different and relatable!
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Business Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR business. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Business Babe, to create more sales, income and connections in your business. Let’s get started!
In this episode, I’m sharing how overcoming self-doubt can benefit your business and your clients, and key strategies you can use to stop doubting or comparing yourself to others. And for even more juicy details, listen to ALL of episode 9 of the Breakthrough Business Babe Podcast on your fave streaming platform.
Any time you are experiencing self-doubt or uncertainty or imposter syndrome, those feelings all originate from similar places. One common source is the thought that you learned how to do your job from someone else. So why would customers want to learn from you when they could learn from the top person in your industry or the person who’s ten times more successful on paper than you are?
The truth is, maybe customers could learn from that person – but maybe they couldn’t because they can’t afford it or they gel better with you. And whoever taught you your stuff had to learn it from someone else too. They tweaked what their mentor taught them and made it their own, and you can do the same. You have your own set of experiences, beliefs and lessons learned that you can apply to your method. And customers will ultimately pick to work with people they relate to.
Even if coaches are talking about the exact same topic, they’re going to use different metaphors and different messaging. And great coaches are going to figure out the best way to communicate their message.
Another big trigger of self-doubt is the comparison trap. I want you to ask yourself: Is scrolling through Instagram endlessly and comparing yourself to other entrepreneurs actually helping you? Is that helping you grow your business or is it actually getting in the way?
I think you know the answer…so how do you stop comparing?
First, instead of focusing on other people, focus on yourself and what makes you relatable. What are your connection points to potential customers? These points can be as simple as loving dogs and playing tennis, but they’re still going to help you connect to clients on a deeper level if they are passionate about the same topics. So instead of filling your mind with self-doubt and uncertainty, why not just open up your heart in a way that shows the unique, cool traits that make you, you?
Plus, there’s one HUGE bonus to knowing someone else is teaching the same thing you are: it shows that there is a market for your services. And clients aren’t usually comparing the coaches. They’re focused on themselves and their growth and learning. So when you feel self-doubt, refocus your attention away from yourself and to your potential customers.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
As cliche as it sounds, your vibe attracts your tribe. So I want you to ask yourself: What energy are you putting out? Are you putting out those feelings of self-doubt or of confidently helping people?
Because if you’re confident, you’ll attract people who are confident about themselves and about you. And another common trigger for self-doubt is that people have a story in their head that makes them feel less worthy. For example, while I was working in corporate, I had a story that I was too young. But I got past that by:
And instead of spending time comparing yourself to others, I want you to focus on how you are different and accentuate those unique traits! Figure out what makes you special and use that to connect with potential clients at a deeper level.
Then, document your true expertise and your abilities by creating an evidence file on your computer or in a box or whatever. Include testimonials and client wins and info about why clients choose to work for you. That way, the next time you need a confidence boost, you can look at this file and be able to show up for your people in the most authentic, relatable way!
So the next time you feel self-doubt, I encourage you to complete this breakthrough challenge: take the focus off of you and your feelings of self-doubt and uncertainty and put the focus on your clients and how you can help them. Because once you do that, you will have the most massive breakthroughs and so will your clients.
To hear even more about all three of the points mentioned above, don’t forget to tune in to episode 9 of the Breakthrough Business Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!