In this episode of the Breakthrough Babe Podcast, we’re talking about how to have a successful launch. So many people ask me what the best way to launch is. And I always tell them that there’s no “best” way. It’s actually a mistake to focus on what others are doing and try to come up with a single way that works. It’s all about your own passion and doing what works for you. In the episode, we’ll discuss mistakes people make in launching and how you can figure out what you need to do to have launch success.
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
And today we’re talking about how to have success in your launches. For all the details, listen to ALL of episode 48 of the Breakthrough Babe Podcast on your fave streaming platform.
If you’re really worried about the type of launch you should do, it’s probably because you’re focusing on what other people are doing instead of looking at yourself.
I had a lightbulb moment when I was playing tennis the other day. I asked my instructor about how I should respond to my opponent’s movements. If they hit the ball in one way, how should I react? If they decide to do one move, what should my move be?
He told me to stop and get out of my head. He said don’t focus on what your opponent is doing. Focus on yourself.
The same is true in sales. It doesn’t matter what other people are doing! Focus on yourself! The only way to have success in your launch is to cut out distractions and comparisons and focus all your attention on what you are doing.
It’s okay to look at what other people are doing, but you should do so for inspiration, not duplication.
If someone else gives you an idea you want to try, great! But you have to add your own take and spin on it.
Don’t be a carbon copy of what everyone else is doing. Spoiler alert: that won’t sell! Because that’s not genuine to who you are.
Be inspired by others. But always do your own thing. Copying others won’t sell.
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
Here are my best tips for figuring out your launch strategy without looking to someone else for duplication:
The most important thing when it comes to launching is being in love with your offer. When you’re naturally passionate about what you’re selling, your enthusiasm will be contagious! If you’re not in love with your offer, why spend so much time and energy trying to make it work? Focus on how your offer can best serve your clients, and I promise, you’ll see your sales take off!
Be sure to tune in to episode 48 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!