Episode Show Notes
Want to Increase Your Income? Focus On Your Customer's Outcome
In this episode of the Breakthrough Babe Podcast, I’m talking about how you can make more sales. I see so many people focusing on the facts of their offer instead of selling to the emotion of their customers. I will expand on how you can make more sales by speaking directly to the transformation your customer wants.
But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.
And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.
It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!
And today I’m sharing how to make more sales by focusing on the right things! For all the details, listen to ALL of episode 58 of the Breakthrough Babe Podcast on your fave streaming platform.
A common mistake
Something I see so many people do is sell their services or products based on the benefits or details about the offer. Instead what you should be doing is focusing on the emotion of your customer and the outcome that your customer wants to get to.
To increase income and sales you have to focus on your customers’ outcome. When you talk about your offer in terms of what it is instead of what it does or can do for the customer then you lose their interest. The customer has to be able to see exactly why they should take part in what you are offering
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Join and create YOUR breakthrough, babe.
In this episode of The Breakthrough Business Babe Podcast, I’m sharing principles of marketing that are effective in ANY time and situation!
How to target your customers
The best way to sell your offer is by identifying what exactly you are helping your customer achieve. Ask yourself what is the problem they are wanting to solve and what solution are you offering them?
You should try and put yourself in your customer’s shoes to think about where they are now and where they want to be after they have used your offer. If you can nail down the outcome they want to achieve then you can find where your service or product falls within those perimeters and you’ll be able to speak directly to them in a way that relates.
About your host
Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.
She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.
How to position your offer
When you think about the transformation that your customer wants to have you should try to show them the quickest way to get it. The more content you put into a program doesn’t always mean the better it will be. Remembering that most people are drawn to instant gratification will be really helpful in creating a program that the customer is willing to go through.
A huge tip I have is to make sure your websites are more than just the detail and information about what you’re offering. I highly recommend that you look at the websites or landing pages where you discuss your offers and look at them through the eyes of your customers. Try to put yourself in their position.
Think about where they are, what their desired transformation is, and is the solution your offering shown on your website in an obvious way? Is it apparent to them that your offer or service is going to help them with their problem? Is it showing them the transformation they want to achieve? If not, you are missing out on a huge opportunity to generate more sales. Remember to focus on what it is your customers want above all else.
Want to Increase Your Income? Focus On Your Customer's Outcome: The Bottomline
I see so many people make the mistake of selling their offers by talking about the facts or benefits of the offer when they should be speaking directly to the emotion and outcome the customer wants to achieve. It’s so important to talk about your offer in terms of what it does or the transformation the person can get from it versus what it is.
When you can show your offer is the solution to the problem the customer is facing you will make way more sales.
Be sure to tune in to episode 58 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!