Episode Show Notes

zone of genius

Building a Business that Works for You and Not the Other Way Around

In episode 41 of The Breakthrough Babe Podcast, I’m talking about how you can do more with less time. As entrepreneurs, we are passionate about our businesses. However, sometimes the more we invest in our business, the more it starts to dominate our lives. Sometimes we forget that our lives can dictate the number of hours we want to work. We can design a business to fit our life and not the other way around. When you learn what your zone of genius is and how to stay in that zone, you’ll be able to build a business that works for you.

But before we dive right in, let me introduce myself in case this is your first visit. I am your host, Jen Gitomer, creator of Breakthrough Babe and author of the best-selling book, Sales in a New York Minute.

And it is time to make massive breakthroughs in YOUR life. With each episode, you are going to move past your fears of asking for the sale, learn to build deep connections that lead to meaningful business results, and master sales strategies that will help you grow and scale your business. Each week, I will be providing you with tips to avoid common mistakes in your business, teach hacks to help you grow and scale faster, and teach you to ALWAYS ask for the sale with confidence.

It is time for you, the Breakthrough Babe, to create more sales, income, and connections in your business. Let’s get started!

For even more inspiration, listen to ALL of episode 41 of the Breakthrough Babe Podcast on your fave streaming platform.

zone of genius

The zones we work in.

A couple of years ago, I read this really good book called The Big Leap by Gay Hendricks. In it, Gay outlines the different “zones” we all work in. The lowest level is the zone of incompetence. This is the stuff you’re just not good at. Spending time on anything in this zone is not well spent because you just don’t have the skills to do it. The next level is the zone of competence. This zone is something you do well at and something others can do just as well as you. It might be a good use of your talent, but maybe not such a good use of your time since others can do this just as well as you can. The next is the zone of excellence. This is what you can do really well. This zone might not have that underlying passion or desire attached to it, but it is a good use of your time and talent since you are really good at it. But the best use of your time is the zone of genius. This is when you are living and doing the stuff you’re great at and the stuff you love. In this zone, you feel aligned and inspired. This is what you can do in a way no one else can.

I want to challenge you to find your zone of genius. What are you so freaking good at that it differentiates you from your competition? For me, it’s teaching sales. I know that this is the best use of my time and what I can help people the most with. So I want to spend as much time in this zone as possible. Whatever your zone of genius is, that’s where you truly shine. Once you know that, you can start determining how you can stay in that zone as much as possible.

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Staying in your zone of genius.

To stay in your zone of genius, you need to delegate, eliminate, automate. Look at everything you are doing in your business. What are you spending time on that falls in that zone of competence? What can other people do just as well (or even better) than you? That’s what you need to try to delegate. Then think about what you can eliminate. What’s not really needed? And finally, determine what you can automate. Is there any kind of smooth process you can come up with that can save you from wasting time on painstaking tasks?

Remember that you are not just selling to people. You are SERVING people. The world needs you to stay in your zone of genius as much as you can because that’s where you will make the most impact. That’s where you can help people the most. Delegating, eliminating, and automating, will help you stay there.

zone of genius

About your host

Jen Gitomer gained her prowess in NYC as both a salesperson and award-winning sales leader for a Fortune 500 company. She left corporate America to fulfill her entrepreneurial dream. Jennifer helps entrepreneurs increase their revenue and profit through her proven sales strategies. In addition to the Breakthrough Business Babe Podcast, Jennifer co-hosts the Sell or Die podcast with her husband, Jeffrey.

She is the best-selling Author of Sales in a New York Minute – 212 Pages of Real-World, Easy to Implement Sales Strategies to Make More Sales, Build Loyal Relationships and Make More Money, the CEO and Founder of Breakthrough Business Babe and a master business growth coach. When she’s not working, you’ll find Jen planning her next Paris trip, taking a yoga class, playing tennis, or hanging out with her family and Cavalier King Charles fur babies.

Building a Business that Works for You and Not the Other Way Around: The Bottomline

No one can better explain what your business can do for people than you can. When you know what your zone of genius is and you have processes in place that help you stay there, you will be so aligned and passionate that other people won’t be able to stop themselves from getting on board! I encourage you to take a good look at how you’re spending your time so you make necessary changes to stay in your zone of genius. 

Be sure to tune in to episode 41 of The Breakthrough Babe Podcast. And if you love this episode, don’t forget to take a screenshot, share it on your Instagram stories and tag me @jengitomer so that we can spread this important message to even more entrepreneurs and biz babes!