13 Ways to Win your Sports Game and your Sales Game

by Jen Gluckow


Im getting my stroke back.

This week I am in South Carolina on a self-imposed writing retreat.

While most of my day is spent writing, I decided to take this time away to get back to my favorite sporttennis.

Having played well over 10,000 hours, just none in the past 4 years, Ive been hesitant to get back on the court. If youre as competitive as I am, you dont want to lose! If youre in sales, you probably know the feeling.

My first day back to the game was amazing. It was a mix between hitting the perfect shot and missing an easy shot. But I realized that I still have it muscle memory kicked in and I was swinging backhands and forehands like no time had passed.

Well, some time had passed. Others on the court probably had no idea, but it was clear to me that time had affected my timing. I had some great shots, but they werent consistently great. Hows your timing?

The key to winning is being great EVERY time. Consistency plays great and pays great.
How consistently great are you?

The key to winning is being great EVERY time. Consistency plays great and pays great.
How consistently great are you? #JeninaNYminute


Winning a tennis game, is just like winning your sales game. Heres how to win BOTH:

1. Get ready to win. Before even stepping foot on the court, I did morning yoga and stretched my body. Im ready. Im flexible. What do you do prior to entering a customers office? Think about how great preparation could change your sale. What you do off the court before and after the game sets you up for success or failure on the court. Show up to the sale like youre competing in a big match, ready and determined to win. What do you do every day to work your body and your mind?

2. Dress for the win. The minute I put on my tennis gear, I knew I was ready to hit the court. Whats your sales outfit look like? Look in the mirror and make sure you look sharp. Make sure you feel like a winner. Your look will boost your internal confidence.

3. Practice in a safe zone. I could have joined a league at home, but as more and more time went by, I hesitated — I didnt want to fail in front of people Id be playing with all year. The courts on this retreat are safe Im playing with people whove never met me, and will likely never see me again. Rather than test this out on a new customer youve never met, take my opposite advice. Think about which customers you have your BEST relationships with. Meet with them to talk about new products and get your pitch down in a safe environment.

4. Practice leads to consistency. Theres no shortcut. Practice makes you better. You have to put in the work to create the consistency. Study yourself. I wish my game was filmed so I could watch it and pinpoint exactly where to improve. Film your sales conversations youll figure out what you need to change. Watch yourself and learn from your good shots and your not-so-good ones. When you practice the foundational skills and become an expert, your muscle memory and your sales memory will kick in at exactly the right time.

5. Get the best coach. A great coach is someone you WANT to listen to someone who wants to help you improve. And, be coachable make sure you want to learn. The minute you think you know everything, you will begin to fail.

6. Improve 1-2 skills at a time. The human mind cant handle more than that. Make a list of everything you want to improve, then prioritize the list. For the next two weeks, focus on the top 1-2 highest priority items on your list. Once you succeed in those, move to the next two and add to more to the bottom ALWAYS add to the bottom of the list and you will continue to grow. Learn from your errors, dont lament them.

7. Timing is everything. I was practicing approach shots and kept getting to the shot too late to make it my best swing. Make sure youre meeting with your prospects when they are ready to buy. If you get there too late, youll miss your best shot.

8. Focus on the game or get hit by the ball. This may seem like an obvious one, but in todays day everyone is multi-tasking. Even at dinner when I look around at restaurants, people are on their phones instead of talking to the person at their table. Bring your phone on the court? Stop paying attention for a second and youll likely get hit by the ball! Its the same in the sale put your phone, computer, tablet, distractor away so you can play the game.

9. Take care of yourself in between games. After two days of 2-hours a day of tennis, I needed a day to rest and recover. My body needed a break. Listen to yourself. Make sure you find time for yourself in between a grueling sales schedule. Your body and mind need to recover.

10. The small details make the biggest difference. If youre holding your racquet just a little too open, the ball will fly outside the court. If your body isnt positioned correctly hips not turned, feet facing the wrong way, youll miss the shot. Pay attention to small details during the sale. While they seem small, theyll end up making the difference between winning and losing.

11. Surround yourself by people who will challenge you. People who will help you grow. If youre the best on the court, youre on the wrong court.

12. Keep your eye on the ball. Keep your eye on the sale. Know your purpose and stay on track.

13. Find the pleasure. The pleasure and pain of sport is just like the pleasure and pain of sales. Even though it was tiring, it gave me energy and inspiration. Try to make it at least 51% pleasure. Youll have more fun, and youll win more often.

Game. Set. Match. Sale. What do you do to reward yourself whether or not you win the sale? Reward yourself for practice and growth. Your best reward after tennis is: just a nice shower. Your best reward after a sale is: go make another one.

Zero in tennis is love, but in sales its a loss.

Heres a hint: MAKE PROGRESS!

Win the game, not just the point. Then win the set, not just the game. Then youll be prepared to win an entire match, not just a set.

Ill see you on the courts.


2017 Jennifer Gluckow and Sales in a New York Minute
www.salesinanyminute.com Jen@SALESinaNYminute.com

With co-host Jeffrey Gitomer, we bring in top sales professionals to give you the best advice to kick your own ass.